Photography

Our photography style is based on high-quality, authentic and emotional moments in which our audience can be reflected. We portray an aspirational lifestyle into our visual language but are always relatable and inclusive, showcasing our entire target group. We aim for real individuals as well as community groups, putting the focus on the joy of doing sports. Rich colors and contrast between light and shadow are the drivers to tailor the atmosphere for our photography.

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Core Characteristics

Authentic

Natural

Aspirational

Dynamic

Documentary

Accessible

Inclusive

Intimate

Emotional

Relatable

Photography Category

Our photography pool is based on three main categories - Active, Passive and Abstract. Each category showcase a different angle on sports.
We try to capture sports from a holistic but versatile view, in which we can focus on community, dynamic individual movements, or studio equipment and wear. All the while, making sure that everything should feel coherent in style.