Color

Color sets us apart & helps to invoke emotion.

The colors we’ve chosen for our brand is a key factor in differentiation and brand recognition.
As such, it is vital that our colors are reproduced faithfully and combined in the right way.
This section covers these guidelines in detail.
Any color outside of those outlined within this section will be considered unauthorized.

Primary colors

Background, Main Copy & Subline

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Full Black

HEX: #000000

CMYK: 60/50/50/100

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White Pure

HEX: #ffffff

CMYK: 0/0/0/0

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Midnight

HEX: #2e3742

CMYK: 79/67/52/48

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Grey Dark

HEX: #8c9bb0

CMYK: 48/33/21/0

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Grey Natural

HEX: #e7eaee

CMYK: 8/5/4/0

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Midnight

HEX: #2e3742

CMYK: 79/67/52/48

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Grey Dark

HEX: #8c9bb0

CMYK: 48/33/21/0

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Grey Natural

HEX: #e7eaee

CMYK: 8/5/4/0

Secondary colors

Use secondary colors to highlight sublines, as a text accent or in slides that already have color applied.

Care for each other

Trust

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HEX: #314597

CMYK: 100/92/0/3

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#A8B5EE

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#6E80CA 

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#243681

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#122160

Respect

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HEX: #337BE2

CMYK: 88/45/0/0

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#99C4FA

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#76ABED 

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#1A60C3

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#0D4FAC

Community

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HEX: #795CCC 

CMYK: 58/54/0/0

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#D7C9FC

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#B2A0E4 

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#5639A9

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#3B1B96

Loyalty

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HEX: #57C0DA 

CMYK: 54/0/7/0

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#CFF6FF

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#A1E4F4 

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#379DB7

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#1B7E96

Live the joy 

Ease

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HEX: #FFB6CF 

CMYK: 0/42/12/0

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#FFD9E6

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#FFC3D8 

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#EA98B4

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#D07896

Passion

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HEX: #EB5431 

CMYK: 0/85/100/0

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#FFA793

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#FF8467 

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#CB3714

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#AB2B0D

Energy

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HEX: #F87E25 

CMYK: 0/47/100/0

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#FFBD8D

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#FE9D56 

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#DE6E1D

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#B95309

Motivation

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HEX: #FFD421 

CMYK: 0/8/100/0

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#FFF3C0

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#FFE98B

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#E5BD16

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#C7A30C

Open to discover 

Awareness

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HEX: #ECE278 

CMYK: 6/0/58/0

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#FFFBD2

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#F6F0A8

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#C3BA5A

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#ADA54C

Curiosity

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HEX: #CEC2A3 

CMYK: 16/20/29/2

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#EDE7D8

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#DED6C0

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#BAAD8C

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#9D9170

Adventure

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HEX: #763f26 

CMYK: 24/74/59/43

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#C89E8B

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#A77E6C

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#5E311D

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#461F0D

Freedom

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HEX: #1D8F6D 

CMYK: 83/21/70/5

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#93DBC5 

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#68bba2

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#0a6c4f

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#01593f

Approved pairings

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#DED6C0

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#2e3742

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#6e80ca

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#ffffff

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#2e3742

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#1b7e96

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#f6f0a8

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#ffffff

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#2e3742

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#6e80ca

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#ffffff

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#2e3742

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#ffd421

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#DED6C0

Color Misuse

Never use secondary colors as background for text boxes nor as a main copy color. 
Never use secondary colors to add color in slides that did not have color originally. 

Do not combine colors with low contrast.

Do not use color in the logotype.

Do not combine colors with low contrast.

Do not create gradients that haven't been approved.

Do not change or adjust our colors in any way. Consistency in color is vital to brand recognition.

Do not use off-brand colors, especially in combination with approved brand colors.

Usage