Color sets us apart & helps to invoke emotion.
The colors we’ve chosen for our brand is a key factor in differentiation and brand recognition.
As such, it is vital that our colors are reproduced faithfully and combined in the right way.
This section covers these guidelines in detail.
Any color outside of those outlined within this section will be considered unauthorized.
Background, Main Copy & Subline
Use secondary colors to highlight sublines, as a text accent or in slides that already have color applied.
Never use secondary colors as background for text boxes nor as a main copy color.
Never use secondary colors to add color in slides that did not have color originally.
Do not combine colors with low contrast.
Do not use color in the logotype.
Do not combine colors with low contrast.
Do not create gradients that haven't been approved.
Do not change or adjust our colors in any way. Consistency in color is vital to brand recognition.
Do not use off-brand colors, especially in combination with approved brand colors.
