Our Unicon is a minimalistic mark, a visual representation of the values of our club. We have created a logo that is easy to use and remember. The coat of arms symbolizes our affiliation to our Urban Sports Club Community. Our visual identity is designed to inspire people to join our movement and help us get closer to our vision.Download Logo Assets
The second shape is an “Arrow” in the top right. This form provides our logotype with character and makes it unique. The Arrow is a connecting element, a visual representation of our open spirit to discover and explore the world. This element is directly connected to our values and represents the behaviour of our company trying to evolve and improve day by day.
The icon is divided into two shapes. The “U” form is the first element of our logotype. It comes from Urban, You and Us, the representation of the journey, the motion and the community. It is based on a shield - an educated symbol for clubs. It is directly connected to the idea of belonging and unity for our community.