Within our Club, we create a distinctive culture around what we stand for – and that which sets us apart. We summarize this culture in our 5 values.
These values are the central underlying philosophy of Urban Sports Club. They define how we do things, guide our business decisions, and set the tone for interacting with our community and all stakeholders. They also remind us constantly that we work together toward a common vision.
You probably know this: Everything is easier when a friend or colleague supports you. A companion that is a true inspiration, has an optimistic mindset and is uplifting at heart. This is what our Club is about.
We consistently foster positivity, encouragement, and inspiration for individuals and organizations in their journey towards healthier, more active lives. Our product, services, and communication always feel like a motivational, friendly nudge to get everyone more active.
We love making all kinds of activities accessible to everyone – but our ambition goes way beyond that. We believe the best way to inspire someone is to truly care about their wellbeing. That is why we are committed to interacting with one another always in a trustful, respectful and supportive way.
Bring care into play represents the fusion of genuine concern for well-being with a fun, engaging approach to promoting health and fitness.
Offering the broadest range of sports and wellness activities in Europe is a great deal. And that's why curiosity is essential for us. Never not curious represents our continuous pursuit of innovation, exploration, and learning to inspire and enable healthier, more active lifestyles.
Also, by being curious and open-minded, everyone within our community can discover ways to unlock their full potential.
We love the diversity of our community and therefore celebrate every individual journey. Our Club is inclusive and supportive of all individuals, regardless of their background, abilities, or beliefs. By championing everyone, we promote equality, respect, and empowerment to everyone who enjoys being active.
We also want to inspire and motivate everyone to become champions - we encourage individuals to pursue their goals, overcome challenges, and become their best selves.
We love to be active. To run, jump, boulder, swim, and play. But we love it the most when we play together. With our partners, we aim to foster cooperation, mutual respect, and active listening and create a foundation of trust.
This positive atmosphere makes collaboration enjoyable and nurtures enduring relationships.
To ignite an inspiring wellbeing culture for organizations and individuals.
At Urban Sports Club, we believe that everyone deserves the chance to lead an active and healthy life. And for us, sports and wellness are key to achieving this. In addition to improving your health, sports spark joy, boost your mood, and promote connections between people. And we believe this can lead towards a world where everyone can thrive – personally and professionally.
Every good idea starts with a problem. In our case, we discovered that taking part in multiple sports was unnecessarily complicated. It required multiple memberships, high costs and complex scheduling. We knew there had to be a better way. So, we founded Urban Sports Club with one bold ambition: to disrupt the industry by making sports available through one streamlined access point.
Today, we give customers access to Europe’s most flexible and diverse sports and wellness offer – all with just one membership. Our service is based on a strong tech muscle to ensure an inspiring digital experience, and trusted relationships with thousands of partners across Europe. These loyal bonds ensure that we’re able to keep scaling our platform and offer.
Making sports and wellness accessible to everyone is crucial, but it doesn’t stop there for us. We believe a healthier and more active world can only evolve if organizations and individuals create an inspiring culture that always prioritizes wellbeing. As Urban Sports Club, we want to play a key part by igniting this culture through the simplicity and diversity of our sports and wellness offer. It is our ambition to be a trustworthy partner for organizations and an uplifting companion for individuals that want to be part of this journey.
On this journey, everyone is welcome. It doesn’t matter how fit you are, how often you train, or whether you’re a beginner or a professional – what matters is that you have the courage to embark on your unique athletic journey and stick to it. And it’s our role to help our customers make that journey a reality. We believe that this is the best way for us to positively impact society – and that’s what Urban Sports Club is all about.
