We

inspire

people

to

lead

active

and

healthy

lives.

We believe in a
world where everyone
enjoys doing sports.

Urban

Spirit

Within our club, we create a distinctive culture around what we stand for –and that which sets us apart.

We also share a specific mindset. We call it the Urban Spirit.
The Urban Spirit consists of  3 principles that define how we think, how we do things, and how we interact with one another.

The Urban Spirit is part of our DNA and directly reflects our  core values. It provides us with actionable guidance in our mission to inspire everyone – from members, partners and corporates, to our team and society at large.

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Urban Spirit 1

Live
the joy

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Urban Spirit 2

Be open to discovery

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Urban Spirit 3

Care for
each other

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By building strong relationships with our community, we inspire people to discover a personalized approach to an active, healthy life.

Our Story

Inspiring everyone to live an active, healthy life.

At Urban Sports Club, we believe that everyone deserves the chance to lead an active and healthy life. And for us, sports are key to achieving this. In addition to improving your health, sports spark joy, boost your mood, and promote connections between people. That’s why we’re working toward a world where everyone enjoys doing sports – one where each individual can discover their unique athletic path.

We disrupted the sports industry to get the world moving.

Every good idea starts with a problem. In our case, we discovered that taking part in multiple sports was unnecessarily complicated. It required multiple memberships, high costs and complex scheduling. We knew there had to be a better way. So, we founded Urban Sports Club with one bold ambition: to disrupt the industry by making sports available through one streamlined access point.

Today, we give customers access to Europe’s most flexible and diverse sports offer – all with just one membership. Our service is based on a strong tech muscle to ensure an inspiring digital experience, and trusted relationships with thousands of partners across Europe. These loyal bonds ensure that we’re able to keep scaling our platform and offer.

More than just sports – we care about each other.

Offering the widest range of sports in Europe incurs responsibility. Making sports accessible to everyone is crucial – but for us, it doesn’t stop there. We believe the most impactful way to inspire people is by caring about their wants, needs, and overall wellbeing. That’s why, no matter what we do, we approach it with a caring, compassionate spirit. From employers to partners, coaches or ourselves, we want everyone in our community to feel understood, supported and celebrated. Because when your team is in your corner, your personal goals are always within reach.

We believe in inclusive, sustainable sports. Do you?

For us, sports aren’t about winning, or losing – they’re about joy, and living life to the fullest. That’s why in our club, everyone is welcome. It doesn’t matter how fit you are, how often you train, or whether you’re a beginner or a professional – what matters is that you have the courage to embark on your unique athletic journey and stick to it. And it’s our role to help our customers make that journey a reality. We believe that this is the best way for us to have a positive impact on society – and that's what Urban Sports Club is all about.

Brand Guidelines