An active, healthy world where everyone
thrives, personally and professionally.



Within our Club, we create a distinctive culture around what we stand for – and that which sets us apart. We summarize this culture in our  5 values.

These values are the central underlying philosophy of Urban Sports Club. They define how we do things, guide our business decisions, and set the tone for interacting with our community and all stakeholders. They also remind us constantly that we work together toward a common vision.


To ignite an inspiring wellbeing culture for organizations and individuals.

Our Story

Inspiring everyone to live an active, healthy life.

At Urban Sports Club, we believe that everyone deserves the chance to lead an active and healthy life. And for us, sports and wellness are key to achieving this. In addition to improving your health, sports spark joy, boost your mood, and promote connections between people. And we believe this can lead towards a world where everyone can thrive – personally and professionally.

We disrupted the sports industry to get the world moving.

Every good idea starts with a problem. In our case, we discovered that taking part in multiple sports was unnecessarily complicated. It required multiple memberships, high costs and complex scheduling. We knew there had to be a better way. So, we founded Urban Sports Club with one bold ambition: to disrupt the industry by making sports available through one streamlined access point.

Today, we give customers access to Europe’s most flexible and diverse sports and wellness offer – all with just one membership. Our service is based on a strong tech muscle to ensure an inspiring digital experience, and trusted relationships with thousands of partners across Europe. These loyal bonds ensure that we’re able to keep scaling our platform and offer.

When wellbeing comes first, good things will follow.

Making sports and wellness accessible to everyone is crucial, but it doesn’t stop there for us. We believe a healthier and more active world can only evolve if organizations and individuals create an inspiring culture that always prioritizes wellbeing. As Urban Sports Club, we want to play a key part by igniting this culture through the simplicity and diversity of our sports and wellness offer. It is our ambition to be a trustworthy partner for organizations and an uplifting companion for individuals that want to be part of this journey.

We stand for inclusive, enduring sports. Do you?

On this journey, everyone is welcome. It doesn’t matter how fit you are, how often you train, or whether you’re a beginner or a professional – what matters is that you have the courage to embark on your unique athletic journey and stick to it. And it’s our role to help our customers make that journey a reality. We believe that this is the best way for us to positively impact society – and that’s what Urban Sports Club is all about.

Brand Guidelines